With the latest changes in how internet marketing is done, many websites need to scale back all their duplicate content. You may not feel that you’ve partaken in this type of SEO from the past, but you may be mistaken as well. There are a lot of different ways that you can be duplicating work, and it’s starting to cause a lot of penalties within search engine results. You may be starting to see this in your analytics, with a drop of attention from organic traffic. If you’re not sure whether or not you have duplicate postings, writing, or anything that is without credit to the original source, then you should at least consider the following 3 ways to decrease it overall and increase the unique options. Knowing this could help you find other sites that have been penalized, and not make the same mistakes.
Hire A High Quality SEO Service
There are a lot of different SEO services that you can hire on the internet today. The old adage of, a dime a dozen, seems to come to mind when discussing this scenario. Looking for services on the web is easy, but narrowing down your search to only give you the best possible options is tough. When looking to hire someone, make sure that they have a good track record and they focus on proper methodologies within search optimization. You will want to get them to create content for you that is 100% unique and meant to help sustain natural listings. If they do not work with content marketing, then do not hire them, instead seek out someone that is well versed in all aspects of internet marketing.
Hire A Ghost Writer
Ghost writers are proliferating the internet world. You will be hard pressed not to run into an article or web post that has been written with the help these freelancers. You’ll want to partner with someone that is going to help you create natural, free flowing, text. Don’t hire anyone that doesn’t have a portfolio, or proven track record of quality articles written. If you contact someone that they don’t give you a portfolio or a link to where you can see some of their work, then you’ll want to walk away. When you get articles and posts, make sure that you read through them and check for anything that sounds unfamiliar, or that calls to references that need to be double checked.
Rewrite All The Content Yourself
One of the more drastic ways that you can work on reducing your duplicate content and increasing the reach of your SEO implementation is to rewrite everything. This is an arduous task, but it is advantageous on many levels. You want to make sure to highlight all the pieces in a positive manner, so make sure to take everything on your page and write it in your own voice. If this is too difficult, then refer to the first tip, and hire a professional SEO service, or even get a ghost writer to redo everything. You don’t want to be caught with duplicate content today, because it will prove disastrous for your optimization. There is no good way to work with duplicates today, there just isn’t.
The above methods detail ways that you can work on better content. Content marketing is staple of search engine optimization and needs to be unique, and new. Without working with this crucial element, your pages can end up getting no traffic, and over time get deleted from the records of all search engines. Even if you’re working with minimal content uploads, it should be unique and professionally crafted. Over time it will pay off in terms of organic traffic.